Platform first: embrace the constraints
On Medium, David Cohn, former Chief Content Officer of now-defunct Circa and now Executive Producer at AJ+, speaks about how the companies that are doing well from the digital media boom are those that are leveraging platforms effectively. We may talk about social media: Twitter, Facebook, Snapchat, YouTube; but David refers to them as platforms. Platforms where you don't just put the same content you would have put elsewhere, but generate specifically for them. Editorial should have"platform intelligence", a way of understanding the constraints of the platform you are publishing to and building content around it.
- Facebook has a constraint around video. It MUST auto-play and it starts on silent. You don’t have a choice here. It is a constraint dictated to you. And you must embrace it.
The Guardian is trying to be your new destination for digital sports coverage
Digiday has reported that Sports are contributing 5.3 million monthly uniques to their total, 1 in 7 of their UK users. This is half that of the BBC and Sky, but the Guardian want to change that. Their belief that the future of sports coverage lies in real-time data and, potentially, VR. With the Olympics next year, the publisher is looking to a huge growth opportunity for their sports coverage, which they say is so successful from their compelling live-blog style and tone(their coverage of the Floyd Mayweather vs Manny Pacquiao match, complete with Lego version, clocked up 2.5 million pageviews).
Der Spiegel to put up paywall
Reuters report that the German newsweekly will cut 20% of its staff and launch a new digital news service behind a paywall. Called Spiegel Daily, it will come with an international paid version. The first paid articles will come within weeks.
I can't find a way to shoehorn this in elsewhere, but this short two-minute video from legendary typeface designer Tobias Frere-Jones(who launches his first new font in two years) does a lot in that time: a great short introduction to typography. Something that we work with every day and is becoming even more important on the web as digital screens create a new challenge. Tobias points to print as the solution to his new font for digital screens. It's worth a watch.
Thanks for reading, let me know what you thought or if there's anything I missed!
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